SO NICE
SO NICE 商品分析報告 · 2026年4月 · STAR
新品商品分析 · 2026年4月 · STAR
2026年4月 · STAR
新品商品分析
新品總款數
23款
YoY +44%
總進貨量
7,611
YoY +62%
總銷量
6,274
YoY +62%
總銷售金額
$5,707,260
YoY +41%
平均單價
$910
YoY −13%
總銷比
82.4%
YoY −0.3ppt
滯銷款佔比
8.7%
YoY −3.8ppt
本月觀察 AI 初步草擬 · 建議人工確認後再對外使用
- 總銷比 82.4%，YoY 下滑 −0.3ppt（YoY 82.7%）。
- 銷量 6,274，YoY +62%（YoY 3,884）。
- 銷售額 $5,707,260，YoY +41%（YoY $4,041,200）。
- 平均單價 $910，YoY −13%（YoY $1,040），對平均單價影響最大的類別是 STAR（貢獻 −$131；單價 $1,040→$910，銷量佔比 100.0%→100.0%）。
類別分布按款數排序 — 長條圖採單一墨黑色階，長度即代表款數大小（依 dataviz 規範：類別為 nominal 分類，不用數值上色），柱內白字為銷比。點長條可展開商品明細
| 類別 | 款數 | 款數佔比 | 總進貨量 | 總銷量 | 總銷比 | 平均單價 |
|---|---|---|---|---|---|---|
| STAR | 23YoY +44% | 100.0%YoY +0.0ppt | 7,611 | 6,274YoY +62% | 82.4%YoY −0.3ppt | $910YoY −13% |
| 總計 | 23YoY +44% | 100.0% | 7,611 | 6,274YoY +62% | 82.4%YoY −0.3ppt | $910YoY −13% |
類別「STAR」商品明細（23款，暢銷款佔比 56.5%・平銷款佔比 34.8%・滯銷款佔比 8.7%，點展開商品明細）
| 延續款 | 商品圖 | 貨號 | 售價 | 總進貨量 | 總銷量 | 總銷比 | 暢滯銷 | SABC | 賣期長 | 當周銷量 | 當周銷比 | 1月區間銷比 | 2月區間銷比 | 3月區間銷比 | 4月區間銷比 | 5月區間銷比 | 6月區間銷比 | 場景 | 滯銷原因 | 其他原因 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 | 9363F002 | $890 | 173 | 169 | 97.7% | 暢銷 | B | — | 0 | 2% | — | — | — | 16.2% | 72.1% | 42.1% | off/on | |||
 | 2563F006 | $690 | 812 | 791 | 97.4% | 暢銷 | B | — | 0 | 13% | — | — | — | 51.2% | 35.2% | 7.1% | off/on | |||
 | 2563F007 | $890 | 335 | 324 | 96.7% | 暢銷 | B | — | 0 | 10% | — | — | — | 41.7% | 49.2% | 36.4% | off/on | |||
 | 7363F001 | $790 | 531 | 499 | 94.0% | 暢銷 | B | — | 56 | 20% | — | — | — | 34.1% | 70.3% | 33.7% | on/off | |||
 | 2563F018 | $790 | 186 | 174 | 93.5% | 暢銷 | A | — | 48 | 26% | — | — | — | 16.5% | 64.6% | 21.4% | off/on | |||
 | 2563F008 | $790 | 149 | 139 | 93.3% | 暢銷 | A | — | 26 | 17% | — | — | — | 17.0% | 35.9% | 8.0% | off/on | |||
 | 2963F002 | $790 | 171 | 158 | 92.4% | 暢銷 | B | — | 28 | 16% | — | — | — | 0.0% | 73.7% | 26.7% | on/off | |||
 | 6853F003 | $690 | 243 | 212 | 87.2% | 暢銷 | A | — | 0 | — | — | — | — | 0.0% | 44.0% | 45.6% | off/on | |||
 | 2563F019 | $1,380 | 211 | 183 | 86.7% | 暢銷 | A | — | 17 | 8% | — | — | — | 5.9% | 46.2% | 43.0% | on/off | |||
 | 2563F009 | $1,080 | 382 | 325 | 85.1% | 暢銷 | B | — | 17 | 4% | — | — | — | 10.3% | 43.5% | 30.3% | off/on | |||
 | 7363F002 | $980 | 398 | 330 | 82.9% | 暢銷 | B | — | 46 | 18% | — | — | — | 27.0% | 56.5% | 18.6% | on/off | |||
 | 5863F011 | $890 | 124 | 102 | 82.3% | 暢銷 | A | — | 21 | 17% | — | — | — | 16.0% | -55.0% | 6.5% | on/off | |||
 | 3263F003 | $1,280 | 300 | 245 | 81.7% | 暢銷 | A | — | 14 | 5% | — | — | — | 14.7% | 29.3% | 30.3% | on/off | |||
 | 2563F017 | $1,280 | 315 | 251 | 79.7% | 平銷 | A | — | 0 | 9% | — | — | — | 19.3% | 54.2% | 4.6% | off/on | |||
 | 2953F005 | $1,380 | 151 | 120 | 79.5% | 平銷 | A | — | 12 | 8% | — | — | — | 5.4% | 44.0% | 36.9% | on/off | |||
 | 3563F017 | $790 | 1,404 | 1,114 | 79.3% | 平銷 | A | — | 121 | 67% | — | — | — | 0.0% | 11.3% | 34.9% | off/on | |||
 | 2963F003 | $980 | 171 | 135 | 78.9% | 平銷 | B | — | 0 | — | — | — | — | 0.0% | 55.0% | 20.8% | on/off | |||
 | 2563F012 | $980 | 245 | 189 | 77.1% | 平銷 | B | — | 25 | 10% | — | — | — | 9.6% | 42.1% | 19.8% | off/on | |||
 | 2563F013 | $890 | 205 | 152 | 74.1% | 平銷 | A | — | 16 | 8% | — | — | — | 9.4% | 34.0% | 22.1% | off/on | |||
 | 3563F013 | $1,180 | 304 | 198 | 65.1% | 平銷 | B | — | 43 | 14% | — | — | — | 18.2% | 22.0% | 11.7% | off/on | |||
 | 2563F010 | $1,180 | 199 | 129 | 64.8% | 平銷 | B | — | 0 | — | — | — | — | 0.0% | 29.1% | 27.0% | off/on | |||
 | 2563F011 | $980 | 246 | 145 | 58.9% | 滯銷 | B | — | 10 | 4% | — | — | — | 3.7% | 26.6% | 17.2% | off/on | |||
 | 9363F004 | $690 | 356 | 190 | 53.4% | 滯銷 | B | — | 40 | 11% | — | — | — | 14.8% | 15.4% | 7.7% | off/on |
場景分布排除 STAR／內著（無場景屬性），按款數排序 — 長條圖採單一墨黑色階。點長條可展開商品明細
本月無資料
| 場景 | 款數 | 款數佔比 | 總進貨量 | 總銷量 | 總銷比 | 平均單價 |
|---|---|---|---|---|---|---|
| 總計（排除 STAR／內著） | 0 | 100% | 0 | 0 | 0.0% | $0 |
場景 × 類別 交叉分析排除 STAR／內著（無場景屬性），色階越深代表銷比越高，格內小字為款數，最右欄為各場景加總總款數。點格子可展開商品明細
本月無場景資料
展開明細表
| 場景 / 類別 | 款數 | 款數佔比 | 總進貨量 | 總銷量 | 總銷比 | 平均單價 |
|---|---|---|---|---|---|---|
| 總計（排除 STAR／內著） | 0 | 100% | — | — | — | — |
各場景 SABC × 品類 商品總覽依場景分區，橫向依重/輕/中衣料分組品類，縱向為 SABC 等級，格內為商品圖與區間銷比。本月無資料時空白
展開查看全部商品圖卡
本月無 SABC × 品類 資料，此表格空白
各首出週 SABC × 品類 商品總覽依首出週分區，橫向依重/輕/中衣料分組品類，縱向為 SABC 等級，格內為商品圖與區間銷比。本月無資料時空白
展開查看全部商品圖卡
本月無 SABC × 品類 × 首出週資料，此表格空白
SABC × 類別 交叉分析色階越深代表銷比越高，格內小字為款數。點格子可展開商品明細
展開明細表
| SABC / 類別 | 款數 | 款數佔比 | 總進貨量 | 總銷量 | 總銷比 |
|---|---|---|---|---|---|
| B | 13 | 56.5% | 4,323 | 3,582 | 82.9% |
| STAR | 13 | — | 4,323 | 3,582 | 82.9% |
| A | 10 | 43.5% | 3,288 | 2,692 | 81.9% |
| STAR | 10 | — | 3,288 | 2,692 | 81.9% |
| 總計 | 23 | 100% | — | — | — |
B × STAR 商品明細（13款，暢銷款佔比 53.8%・平銷款佔比 30.8%・滯銷款佔比 15.4%，點展開商品明細）
| 延續款 | 商品圖 | 貨號 | 售價 | 總進貨量 | 總銷量 | 總銷比 | 暢滯銷 | SABC | 賣期長 | 當周銷量 | 當周銷比 | 1月區間銷比 | 2月區間銷比 | 3月區間銷比 | 4月區間銷比 | 5月區間銷比 | 6月區間銷比 | 場景 | 滯銷原因 | 其他原因 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9363F002 | $890 | 173 | 169 | 97.7% | 暢銷 | B | — | 0 | 2% | — | — | — | 16.2% | 72.1% | 42.1% | off/on | |||
| 2563F006 | $690 | 812 | 791 | 97.4% | 暢銷 | B | — | 0 | 13% | — | — | — | 51.2% | 35.2% | 7.1% | off/on | |||
| 2563F007 | $890 | 335 | 324 | 96.7% | 暢銷 | B | — | 0 | 10% | — | — | — | 41.7% | 49.2% | 36.4% | off/on | |||
| 7363F001 | $790 | 531 | 499 | 94.0% | 暢銷 | B | — | 56 | 20% | — | — | — | 34.1% | 70.3% | 33.7% | on/off | |||
| 2963F002 | $790 | 171 | 158 | 92.4% | 暢銷 | B | — | 28 | 16% | — | — | — | 0.0% | 73.7% | 26.7% | on/off | |||
| 2563F009 | $1,080 | 382 | 325 | 85.1% | 暢銷 | B | — | 17 | 4% | — | — | — | 10.3% | 43.5% | 30.3% | off/on | |||
| 7363F002 | $980 | 398 | 330 | 82.9% | 暢銷 | B | — | 46 | 18% | — | — | — | 27.0% | 56.5% | 18.6% | on/off | |||
| 2963F003 | $980 | 171 | 135 | 78.9% | 平銷 | B | — | 0 | — | — | — | — | 0.0% | 55.0% | 20.8% | on/off | |||
| 2563F012 | $980 | 245 | 189 | 77.1% | 平銷 | B | — | 25 | 10% | — | — | — | 9.6% | 42.1% | 19.8% | off/on | |||
| 3563F013 | $1,180 | 304 | 198 | 65.1% | 平銷 | B | — | 43 | 14% | — | — | — | 18.2% | 22.0% | 11.7% | off/on | |||
| 2563F010 | $1,180 | 199 | 129 | 64.8% | 平銷 | B | — | 0 | — | — | — | — | 0.0% | 29.1% | 27.0% | off/on | |||
| 2563F011 | $980 | 246 | 145 | 58.9% | 滯銷 | B | — | 10 | 4% | — | — | — | 3.7% | 26.6% | 17.2% | off/on | |||
| 9363F004 | $690 | 356 | 190 | 53.4% | 滯銷 | B | — | 40 | 11% | — | — | — | 14.8% | 15.4% | 7.7% | off/on |
A × STAR 商品明細（10款，暢銷款佔比 60.0%・平銷款佔比 40.0%・滯銷款佔比 0.0%，點展開商品明細）
| 延續款 | 商品圖 | 貨號 | 售價 | 總進貨量 | 總銷量 | 總銷比 | 暢滯銷 | SABC | 賣期長 | 當周銷量 | 當周銷比 | 1月區間銷比 | 2月區間銷比 | 3月區間銷比 | 4月區間銷比 | 5月區間銷比 | 6月區間銷比 | 場景 | 滯銷原因 | 其他原因 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2563F018 | $790 | 186 | 174 | 93.5% | 暢銷 | A | — | 48 | 26% | — | — | — | 16.5% | 64.6% | 21.4% | off/on | |||
| 2563F008 | $790 | 149 | 139 | 93.3% | 暢銷 | A | — | 26 | 17% | — | — | — | 17.0% | 35.9% | 8.0% | off/on | |||
| 6853F003 | $690 | 243 | 212 | 87.2% | 暢銷 | A | — | 0 | — | — | — | — | 0.0% | 44.0% | 45.6% | off/on | |||
| 2563F019 | $1,380 | 211 | 183 | 86.7% | 暢銷 | A | — | 17 | 8% | — | — | — | 5.9% | 46.2% | 43.0% | on/off | |||
| 5863F011 | $890 | 124 | 102 | 82.3% | 暢銷 | A | — | 21 | 17% | — | — | — | 16.0% | -55.0% | 6.5% | on/off | |||
| 3263F003 | $1,280 | 300 | 245 | 81.7% | 暢銷 | A | — | 14 | 5% | — | — | — | 14.7% | 29.3% | 30.3% | on/off | |||
| 2563F017 | $1,280 | 315 | 251 | 79.7% | 平銷 | A | — | 0 | 9% | — | — | — | 19.3% | 54.2% | 4.6% | off/on | |||
| 2953F005 | $1,380 | 151 | 120 | 79.5% | 平銷 | A | — | 12 | 8% | — | — | — | 5.4% | 44.0% | 36.9% | on/off | |||
| 3563F017 | $790 | 1,404 | 1,114 | 79.3% | 平銷 | A | — | 121 | 67% | — | — | — | 0.0% | 11.3% | 34.9% | off/on | |||
| 2563F013 | $890 | 205 | 152 | 74.1% | 平銷 | A | — | 16 | 8% | — | — | — | 9.4% | 34.0% | 22.1% | off/on |
暢滯銷分布滯銷款以酒紅標示，提醒關注。點區段可展開商品明細
暢銷（13款）平銷（8款）滯銷（2款）
「暢銷」商品明細（13款，暢銷款佔比 100.0%・平銷款佔比 0.0%・滯銷款佔比 0.0%，點展開商品明細）
| 延續款 | 商品圖 | 貨號 | 售價 | 總進貨量 | 總銷量 | 總銷比 | 暢滯銷 | SABC | 賣期長 | 當周銷量 | 當周銷比 | 1月區間銷比 | 2月區間銷比 | 3月區間銷比 | 4月區間銷比 | 5月區間銷比 | 6月區間銷比 | 場景 | 滯銷原因 | 其他原因 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9363F002 | $890 | 173 | 169 | 97.7% | 暢銷 | B | — | 0 | 2% | — | — | — | 16.2% | 72.1% | 42.1% | off/on | |||
| 2563F006 | $690 | 812 | 791 | 97.4% | 暢銷 | B | — | 0 | 13% | — | — | — | 51.2% | 35.2% | 7.1% | off/on | |||
| 2563F007 | $890 | 335 | 324 | 96.7% | 暢銷 | B | — | 0 | 10% | — | — | — | 41.7% | 49.2% | 36.4% | off/on | |||
| 7363F001 | $790 | 531 | 499 | 94.0% | 暢銷 | B | — | 56 | 20% | — | — | — | 34.1% | 70.3% | 33.7% | on/off | |||
| 2563F018 | $790 | 186 | 174 | 93.5% | 暢銷 | A | — | 48 | 26% | — | — | — | 16.5% | 64.6% | 21.4% | off/on | |||
| 2563F008 | $790 | 149 | 139 | 93.3% | 暢銷 | A | — | 26 | 17% | — | — | — | 17.0% | 35.9% | 8.0% | off/on | |||
| 2963F002 | $790 | 171 | 158 | 92.4% | 暢銷 | B | — | 28 | 16% | — | — | — | 0.0% | 73.7% | 26.7% | on/off | |||
| 6853F003 | $690 | 243 | 212 | 87.2% | 暢銷 | A | — | 0 | — | — | — | — | 0.0% | 44.0% | 45.6% | off/on | |||
| 2563F019 | $1,380 | 211 | 183 | 86.7% | 暢銷 | A | — | 17 | 8% | — | — | — | 5.9% | 46.2% | 43.0% | on/off | |||
| 2563F009 | $1,080 | 382 | 325 | 85.1% | 暢銷 | B | — | 17 | 4% | — | — | — | 10.3% | 43.5% | 30.3% | off/on | |||
| 7363F002 | $980 | 398 | 330 | 82.9% | 暢銷 | B | — | 46 | 18% | — | — | — | 27.0% | 56.5% | 18.6% | on/off | |||
| 5863F011 | $890 | 124 | 102 | 82.3% | 暢銷 | A | — | 21 | 17% | — | — | — | 16.0% | -55.0% | 6.5% | on/off | |||
| 3263F003 | $1,280 | 300 | 245 | 81.7% | 暢銷 | A | — | 14 | 5% | — | — | — | 14.7% | 29.3% | 30.3% | on/off |
「平銷」商品明細（8款，暢銷款佔比 0.0%・平銷款佔比 100.0%・滯銷款佔比 0.0%，點展開商品明細）
| 延續款 | 商品圖 | 貨號 | 售價 | 總進貨量 | 總銷量 | 總銷比 | 暢滯銷 | SABC | 賣期長 | 當周銷量 | 當周銷比 | 1月區間銷比 | 2月區間銷比 | 3月區間銷比 | 4月區間銷比 | 5月區間銷比 | 6月區間銷比 | 場景 | 滯銷原因 | 其他原因 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2563F017 | $1,280 | 315 | 251 | 79.7% | 平銷 | A | — | 0 | 9% | — | — | — | 19.3% | 54.2% | 4.6% | off/on | |||
| 2953F005 | $1,380 | 151 | 120 | 79.5% | 平銷 | A | — | 12 | 8% | — | — | — | 5.4% | 44.0% | 36.9% | on/off | |||
| 3563F017 | $790 | 1,404 | 1,114 | 79.3% | 平銷 | A | — | 121 | 67% | — | — | — | 0.0% | 11.3% | 34.9% | off/on | |||
| 2963F003 | $980 | 171 | 135 | 78.9% | 平銷 | B | — | 0 | — | — | — | — | 0.0% | 55.0% | 20.8% | on/off | |||
| 2563F012 | $980 | 245 | 189 | 77.1% | 平銷 | B | — | 25 | 10% | — | — | — | 9.6% | 42.1% | 19.8% | off/on | |||
| 2563F013 | $890 | 205 | 152 | 74.1% | 平銷 | A | — | 16 | 8% | — | — | — | 9.4% | 34.0% | 22.1% | off/on | |||
| 3563F013 | $1,180 | 304 | 198 | 65.1% | 平銷 | B | — | 43 | 14% | — | — | — | 18.2% | 22.0% | 11.7% | off/on | |||
| 2563F010 | $1,180 | 199 | 129 | 64.8% | 平銷 | B | — | 0 | — | — | — | — | 0.0% | 29.1% | 27.0% | off/on |
「滯銷」商品明細（2款，暢銷款佔比 0.0%・平銷款佔比 0.0%・滯銷款佔比 100.0%，點展開商品明細）
| 延續款 | 商品圖 | 貨號 | 售價 | 總進貨量 | 總銷量 | 總銷比 | 暢滯銷 | SABC | 賣期長 | 當周銷量 | 當周銷比 | 1月區間銷比 | 2月區間銷比 | 3月區間銷比 | 4月區間銷比 | 5月區間銷比 | 6月區間銷比 | 場景 | 滯銷原因 | 其他原因 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2563F011 | $980 | 246 | 145 | 58.9% | 滯銷 | B | — | 10 | 4% | — | — | — | 3.7% | 26.6% | 17.2% | off/on | |||
| 9363F004 | $690 | 356 | 190 | 53.4% | 滯銷 | B | — | 40 | 11% | — | — | — | 14.8% | 15.4% | 7.7% | off/on |
購買客群年齡層（姊／妹）妹＝較年輕客群，姊＝較年長客群
妹（較年輕客群）銷量佔比
20.0%
姊（較年長客群）銷量佔比
80.0%
涵蓋 23/23 款商品有資料